• Friday , 22 September 2017

W New York Launches Exclusive Collection with THE CXX Hotel’s Fashion Collaboration

Story by Explore NJ, photos by Deja Cromartie

W New York brought the runway to the hotel living room in July with the launch of a new collection with THE CXX, the fashion house’s first-ever hotel collaboration. THE CXX, whose name means 120 decibels, is creating a voice for a new age of creators and influencers to share their visions. A six to 10 piece made-in-New York City collection of refined, unisex casual pieces for the city traveler will be showcased during Men’s Fashion Week available for purchase at the event and online at www.THECXX.com. Each piece in the line possesses a surprising design element and accessible price point; a collaboration for and by the people.
THE CXX’s Philadelphia-based designer, Muhammed Elgawly, will be realizing his dreams with the launch of the collection at the W Hotel’s flagship property, W New York. For Elgawly, the collaboration with the W’s flagship property is symbolic of his journey as a fashion designer. “The connection to W New York is a natural one as THE CXX  raws inspiration from many of the same sources the hotel does. Both brands celebrate energy, comfort, spontaneity, and smart, sleek cutting-edge sensibility. It’s an honor to be launching at the flagship W Hotels property, launching at the hotel that started it all.”
A collection well-aligned with W New York’s timelessness and iconic style, THE CXX  line will be a livable, functional testament to New York City’s vibrance and 24-7 culture. Born as a response to the high-end sensibilities of modern street culture, THE CXX was founded in 2013 with a continued focus on precise craftsmanship, high grade fabrics, and fine tailoring. The collection will be composed of wearable, high-fashion garments tailored for modern street-wear including bathrobes designed exclusively for W Hotels of New York.

“We’re so excited to be offering our guests and everyone who walks through the hotel insider access to this caliber of emerging design talent in a unique way. The partnership is a reflection of W Hotels of New York’s commitment to providing guests with exclusive access to the leading-edge influences in fashion, photography, music, and art,” said W New York’s Marketing Manager, Pablo-Andres Lopez.
Opened in 1998, as the flagship property for W Hotels Worldwide, W New York is a vibrant New York City retreat where fashion, food, music, and art excite the soul. Set in midtown Manhattan, the iconic W New York property offers travelers a soulful sanctuary in the pulse of New York City. With 696-guest rooms, guests can kick off their day with breakfast at the critically acclaimed restaurant Heartbeat, relax with treatments at Bliss49® spa, re-energize at FIT® and sip on martinis at the famed local hot spot Whiskey Blue. W New York is a centrally located oasis, inspired by nature, designed for comfort, and dedicated to service. www.wnewyork.com

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